Should You Instagram?

Instagram is one of the social media platforms that works amazingly well for some firms and is not at all relevant to others. It’s a social sharing platform that is based on images. The abstraction of words is removed, and there plenty to work with in the world of images.

The sharing structure is simple, and images can become viral very easily and quickly. Instagram started off as a platform most people used to share pictures of their dinner, but has now become one of the five key social media platforms for consumer directed businesses.

What’s Instagram?

Instagram has grown from a mini photo sharing app that launched in 2010 to a Facebook property in 2012. By 2013, Instagram had grown by twenty three percent, outstripping its Facebook parent company’s growth by a solid twenty percent.

The Instagram platform allows the end user to access an app from their Apple, Windows or Android device. They can then take a photo of anything, apply a hash tag or other short form comment, and then upload that image with comment to the Instagram cloud.

Who Uses Instagram?

As of December, 2014, Instagram was boasting over 300 million visitors to the site per month. It’s a major celebrity sharing platform that brings the famous closer together with the normal people. In 2013, Time Magazine listed Instagram as one of the 50 most influential Android applications. In short, people love this app, and it doesn’t matter what end of the spectrum they are on. It is as good for the celebrities as it is for the average end user.

Really, Who Uses Instagram?

Right now the division in use case is 50% Android, 50% Apple. Interestingly, the use of Instagram declines as relative income increases. Fifteen percent of Americans earning under $30,000 per year use Instagram. The use drops as income increases until the $50,000 per year bracket shows 12% utilization. The users are incredibly sticky, though, with engagement of multiple app visits per day.

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